Though GIFs are lossless, they can be exported in a number of highly customizable settings that reduce the amount of colors and image information, which in turn reduces the file size. GIF is also a widely used web image format, typically for animated graphics like banner ads, email images and social media memes. This writer (and lots of the world) says “GIFF” because graphics starts with a “guh.” Anyway, we’ll leave that up to you. The big question: how is it pronounced? The creator of GIF says “JIFF” like the peanut butter. GIF is a lossless raster format that stands for Graphics Interchange Format. Consider a PSD (Photoshop) file for a fully editable image. JPEGs are a flat image format meaning that all edits are saved into one image layer and cannot be undone. GIF and PNG are your best options for transparency. JPEGs do not have a transparency channel and must have a solid color background. You need a web graphic with transparency.JPEG images can be reduced to very small sizes making them great for emailing. You need to send a quick preview image to a client. ![]() At high resolution files with low compression, JPEGs are perfect for editing and then printing.
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